Posts Tagged ‘reuse’

love lending, live more! competition ..

September 12, 2012

We’re joining Waste Watch to celebrate the first ever Waste less, Live more Week.

Waste less, Live more will signal the start of a national campaign aiming to raise awareness of how environmental and social issues are interlinked.

Between 17 – 23 September there will be a whole host of activities and events put on by a diverse range of organisations, businesses and charities encouraging people to perform a simple act big or small – that supports both people and the environment. The aim is to demonstrate how we can all live better whilst consuming less.

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Enter our “Love lending, Live more!” PHOTO Competition. It’s an easy way to get involved and you could WIN a fantastic £100 experience voucher! 

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To enter ..

1. Simply take a photo of yourself with something you could lend. Points will be awarded for multiple items, unusual items, artistic and flamboyant composition and comments from our Facebook friends. And if you don’t have a camera – borrow one!

2. Upload your photo to Ecomodo’s Facebook page with the caption “I’m wasting less and living more” before midnight on 23rd September 2012. If you’re not on Facebook, just email your image to Tracy at hello@ecomodo.com and we’ll upload it for you.

Choose to sign up to Ecomodo.com and keep updated on new items to borrow and wanted ads in your neighbourhood. It’s free to join and available throughout the UK.

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The Prize ..

We will be giving away a £100 experience voucher to the best photo entered. If you’re the winner you will be able to choose from a wide range of experiences for a thrilling activity day, including , 30 Minute Flight Simulator, a Deluxe English Vineyard Tour, an Introduction to Falconry, a Rally Thrill. You can even share your experince with a friend including a Spa Day for Two, Karting or RIB Powerboating on the Thames. There’s lots to choose from for a fantastic adventure day!

The winner will be announced on 25 September 2012 and notified via Facebook (or email).

Please note: By entering this competition you are agreeing to allow Ecomodo to use your image for further PR activities. The prize awarded is entirely at our discretion and there is no cash alternative.

For inspiration, here’s a photo of Ecomodo’s co-founder Meriel with lots of her stuff to lend and check out what people are already lending on ecomodo.com.

Start wasting less and living more. Lend and borrow each other’s everyday goods, skills and spaces on ecomodo.com.

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For further information about what is going on during the week visit: www.wastelesslivemore.com and follow #WasteLessLiveMore on Twitter or join Waste Less Live more on Facebook.

countdown to the Olympics .. lend your kit!

June 27, 2012

In just 30 days, we will open our doors to share our capital with visitors from across the UK and the world. Many of us watching the Olympics this summer may feel inspired to try out a new sport, but prevented by entry costs, lack of access to equipment, or lack of confidence or motivation.

Handing the baton to local people by encouraging them to share their under-utilised sports equipment, time and passion, Ecomodo hopes to help jump the cost prohibitive hurdles for anyone wanting to try something new.

From hockey to handball; basketball to boxing; there are 26 different sports that make up the Olympics and for most of these activities, people need stuff. Much of this kit already exists collecting dust in the homes, sheds, attics and cupboards of other local people – it just needs to be made visible and available to share.

Ecomodo members have already listed a number of items that people can borrow to try a new sport, including bikes, badminton rackets, weights and kayaks. But it’s not just equipment they’ve added. People have listed themselves as running partners and there are a few places to play too – including community centres and a field.

So if it’s a little motivation you need or you want to rekindle your passion – share your time or sporting expertise with someone new. And if you have access to a place to play – add that too!

So as the fervour builds to the start of The Games and beyond, we will celebrate different sports with different items you can lend. Share your “Goods For The Games” and to get inspired follow #GoodsForTheGames & #GFTGames on Twitter and join us on Facebook.

And if you’re lacking in the sports equipment department – don’t worry – there are lots of other goods you could lend for The Games, to support those living locally to you.

During the games London will be bursting at the seams. Londoners will need access to all sorts of the resources to host friends, family and visitors. They will need: air beds, highchairs, car booster seats, spare fridge, tent, garden space for a tent or a spare room > more

And across the UK, parties of all types will take place in streets, village halls and gardens as friends and communities come together to watch and celebrate the games. They will need: gazebos, generators, games, chocolate fountain, a venue, multimedia projectors or a just helping hand > more

So if you’ve got stuff to help someone try out a new sport; host visitors or have a party : join the marketplace of good returns at Ecomodo.com and share your Goods for the Games!

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images borrowed from idleformat   shakeskc   sburt   kwdesigns   chrisbartle   shriek   njtechteacher   simondbarnes   char1iej   bike   foppa   kashmera   andy_holt   jontunnell   fabiogis50   gregvdb  on FLICKR | creative commons

lets reinvent christmas .. together!

December 14, 2010

“In 2008, £1.7 billion was spent on unwanted Christmas presents. The equivalent to £36 per person and 46% of us are still hoarding ours a year later.” Fact borrowed from Ebay and YouGov.

Each year Christmas is a costly personal challenge for everyone. In pursuit of keeping the dream alive we all spend money making ill informed guesses about what others may want. This results in an average of expenditure on presents of approx £500 per person, and yet more stuff collecting dust in people’s houses before eventually seeing the light of day at a car boot sale 5 years later.

Ecomodo has another idea that can benefit everyone, the environment and keep the Christmas spirit alive throughout the festive season and beyond. We want to reinvent Christmas.

Our proposition is that you don’t spend money on others and buy just one present for yourself. If everyone bought one present of something they really want and make it available to others to borrow, you would give everyone you know access to more stuff than they could imagine.

Your present to yourself could be a new tool, a tent, a kitchen gadget, a surf board, a special dress or perhaps even a learning a new skill such as massage or floristry. Everyone gets at least one thing they love, no-one spends more than they can afford and everyone has access to loads of new stuff which will inspire them to try new things and save them money. If we all spent £500 on our ‘one present’ and if we assume that most people would willingly lend to approx 30 people around them this means that on December 26th everyone would have access to £ 15k worth of new stuff to make our lives easier or more fun.

Already, people all across the UK are lending their everyday objects, skills and spaces for free, for a fee or for charity. By using Ecomodo’s lending circles it’s really possible to reinvent Christmas, simply set up a circle, invite the people in your life to join and get everyone to add their ‘one present’ to share.

And it needn’t stop at Christmas. You can add all the other stuff you have lying about and help create a fantastic community resource ready to be enhanced every Christmas. Keep the Christmas spirit alive all year round and help the people around you.

More interesting Christmas over consumption facts borrowed from Do the Green Thing

meet the shop-olutionaries ..

December 14, 2010

Joining Vintage Fair, Rag Trade and Rent you Rocks, Ecomodo is re-inventing the way we shop and changing our habits for good. Read our interview in this month’s issue of Red Magazine (January 2011) – Why buy when you can borrow? – I love that we appear under ‘retail therapy’

westminster’s new eco-apprentices ..

November 18, 2010

As part of Global Entrepreneurship Week 2010, Ecomodo was invited by Westminster City Council to participate in the “Eco-bag Enterprise Challenge” at Westminster City Boys School. The purpose of the event was to challenge the students of Year 8, to think about sustainability both in terms of the environment and a business – not an easy task.

In true “Apprentice” style and in teams of 4 – 5 boys, their challenge was to create an eco-friendly bag company and produce a new design for a reusable bag. Given a budget of up to £300 the students had to: understand why reusable bags were important; choose team roles for each member of the group; understand and describe their target customer; and work out their finances to deliver the design they wanted within budget. On top of this, the boys had to deliver a pitch back to the class with the best ‘company’ winning a prize – for boys aged 12-13 – the stakes were high.

The day commenced with a talks from our hosts (the Westminster Education Business Partnership) who outlined the activities of the challenge and Corinne Dickinson from Waste Watch who gave the students insights into the environmental issues surrounding plastic bags on which theys were to be quizzed. Corinne also mentioned that “plastic bags are only for 12 minutes of their lifetime” – the same as a drill I thought.

We then split into groups and as a “business mentor”, I was given a team to work with who called their company “Stars in the Making” – and they certainly were.

Whilst talking about plastic bags and shopping they made an observation that sports shops, unlike supermarkets, were still quite happily giving plastic bags to customers. So they focused their idea around a reusable sports bag that was purchased alongside goods from sporting outlets. Aimed at teenaged boys to young men and promoting becoming a “star” of sport, the bag could then be reused by the customer every time they went to the gym or played football. At the end of the day, the whole bag, including dirty sports gear (minus shoes), could be thrown in the washing machine to be cleaned and ready to reuse.

During the pitches, I was thoroughly amazed at the creativity of the students who alongside the re-usable sports bag, came up with reusable bags for christmas and wonderful slogans like “Save tomorrow today”.

Alongside Corinne from Waste Watch and myself, other business mentors volunteered their time from: Loop, GreenLondon.net, SEED, Healthy Planet, The Do Nation and we all had a truly inspired time at Westminster City School.

For me, this initiative from Westminster City Council, brings together the big issues that face our society today; how do we live environmentally within our means, re-build our economy and create business that are sustainable in every sense of the word. To educate and focus these young minds on the problems of today – can only help to provide us with young, smart, eco-minded entrepreneurs of tomorrow.

collaborative consumption – a new market ?

October 26, 2010

 

Collaborative consumption is a fledgling market traversing many sectors from transport, retail and banking to name a few.

At an event at Nesta last week, Rachel Botsman talked about her upcoming book “What’s mine is yours” and described collaborative consumption as falling into 3 distinct groups.

Product service systems Paying for the use of a product as opposed to owning it. (Streetcar, Whipcar, Barclays Cycle Hire, Liftshare, GoCarShare, Lovefilm, Whipbikes, ecomodo)

Redistribution markets redistributing used and pre-owned goods to someone who wants them (Freegle, Ebay, Big Wardrobe, JumbleAid, Lourish, Gumtree, Swishing)

Collaborative lifestyles The sharing swapping and bartering of time, space, skills and money (Zopa, Crashpadder, Landshare, Sponsume, ecomodo)

She outlined why the time is ripe for a market in sharing to flourish and illustrated 4 distinct trends:

  • Pressing unresolved environmental concerns
  • Global recession that has fundamentally shocked consumer behaviour
  • A renewed belief in the importance of community
  • A torrent of social technologies that enables scalability of services

Three years ago we also anticipated the convergence of these trends and they were one of the triggers that started us on our journey to build Ecomodo.

Understanding that the growth of social activity on the web would continue and act as an enabler, we realised we needed to find alternative ways to inspire and motivate people to change their behaviour.

Through user-centered research we indentified: the growing focus towards the environment; the increase in social values; and a move towards austerity appearing across different sectors within local communities. We choose to use these trends as an approach for a motivational model. From here, we developed the notion of lending for free, a fee or for charity as a way to reach diverse groups that can live geographically very close within our cities, towns and villages.

Other key topics from the talk were on the importance of brand and trust. Brand plays a critical role in the adoption of collaborative consumption services. Brand is the reason “hotels do not call themselves places for ‘bed sharing'”. Brand can provide trust through transparency and dialogue as well as weed of bad behaviour.

Interesting quotes from the talk.

6 of of 10 people in the UK do not know their neighbours names

80% of the things we own get used less than once a month

29 million cars in the UK sit not used for 23 hours of the day


See the Full video of the event at Nesta.

Further reading: Kevin Kelly (Wired Magazine) “Access is better than ownership

the london reuse network launches ..

September 23, 2010

The ecomodo girls were out on the town last night at the launch party of the London Reuse Network – a fantastic initiative instigated by the LCRN (London Community Resource Network) to help turn waste back into ‘good’ goods.

Currently there are too many quality items going to landfill (furniture, toys, appliances, wood, textile, electrical equipment, bicycles – you get the picture) so the idea of the LRN is to create an integrated reuse service for London delivered through a community-led reuse and repair network. With a bunch of backing from Boris and LWaRB, this means all this stuff, instead of going to landfill, will get picked up, repaired and redistributed back to Londoners. As well as physical infrastructure for storage and an efficient transportation strategy the LRN aims to train local people with practical green skills to fix up, repair and upcycle the goods.

Guest speakers included Wayne Hemingway and Dr Adam Read from the AEA. Wayne delightfully re-counted stories of his thrifty upbringing with ends of the soap in jam jars; how he got started fixing up Dr. Martin boots with a blow-torch to seal the soles and reselling them in Camden Market; to the success of this years Vintage at Goodwood with 50,000 festival-goers celebrating the reuse of clothing, music and culture.

After the talks people were invited to ask questions. At this point designers and architects got a bit of a slating from a member of the audience. “Why can’t architects/designers just design things so there is much little waste and re-use materials?” Matthew Thomson’s (Chief Executive of LCRN) rightly pointed out that certain materials have a life and after that (especially in the building industry) it would be unsafe to reuse certain materials.

As a designer working in the industry for over 17 years, I have tried this fight this fight from the inside out. Great efforts have been made to change the way products are manufactured but like everything it’s an evolution not a revolution. Many more products today, as opposed to 10 years ago, are being made from materials that can and have been recycled and this change has predominantly happened through consumer demand not policy. At the end of the day most manufacturers still want to cut their bottom line – taking the “cheaper” option.

The biggest issue for me is” built in obsolescence.” Manufacturers are not designing products that are robust and easy to fix. The easy repair of their goods creates longevity meaning less things will be purchased – and this is not good for business.

From the outside in, using Ecomodo, we hope to change consumer behaviour to drive change in manufacture. By enabling people to borrow items instead of buying new we are delivering an alternative to retail and as consumer understanding grows, we can use this as an intervention. If they choose to still buy and not borrow, they will start to consider the life-time of the product – how many times they will use it and in turn lend it out. They will begin to think of household products as assets and not just throw-away. Using consumer demand we can sway manufacturers to make robust, fixable products built to last.

It is great to be at the start of The London Reuse Network as this powerful initiative can too make people think differently about where, how and why they purchase the products they do. For it the work – it needs to have complete consumer appeal – so more vintage – less charity shop. This year has seen a massive upsurge in the trend of vintage so in order to capture the heart, minds and purse strings of our consumers perhaps they need to think about what’s next – beyond vintage.

image borrowed from LCRN

london lending ..

August 7, 2010

We are very pleased to announce that Recycle For London have become a friend of Ecomodo. Through their website they are encouraging all Londoners to use Ecomodo and prevent waste by borrowing the things they need instead of buying. Recycle for London is an initiative run by the Greater London Authority (GLA). And with the recent launch of Boris’s Bikes  .. “Is borrowing the new buying?

10:10:10 .. what will you be doing ?

August 5, 2010

We’re supporting 10:10:10 to equip people to make a difference! The environmental charity 10:10 has joined forces with 350.org to inspire people around the world to do a positive action on October 10 2010. On this day, thousands individuals, schools, businesses and other organisations will take simple steps to save energy and reduce their emissions. Do something good on 10:10:10 and find out how we can help.

Is borrowing is the new buying ?

July 30, 2010

With the opening of Barclays Cycle Hire this morning we see a new era in satisfying our occasional needs and desires through rental rather than ownership.

At 06:00 London’s bike sheds were open for business. TFL and Barclays have joined forces to create a brand new cycle hire service for London. Boris has referred to the early customers as pioneers.

Ecomodo is another new online service which encourages Londoners to borrow instead of buying for the benefit of the environment, their pockets and their communities.

Ecomodo enables individuals to lend or borrow virtually anything, directly from each other. Items lent have included lawnmowers, tents, golf clubs, inflatable mattresses, digital projectors and tools. Ecomodo enables members to list their items to lend and see what others have on offer. Items can be lent for free, or lenders are able to charge for an item, and choose if they want to keep the fee or make a donation to a charity.

The founders were inspired to create Ecomodo after reading that the average power drill gets used for 12 minutes in its life, and after considering the range of similarly seldom used items which collect dust in the closets, lofts and sheds of homes across the country. The team researched the barriers that stopped neighbours and friends from lending. As a result Ecomodo has some clever features to let people lend and borrow with confidence. Individuals can set up lending circles around any type of community (street, neighbourhood, school, faith centre workplace, council, charity, community group or club) and invite people to pool their resources for the common good. People can use their circles to restrict their lending and choose to take a deposit or insurance for extra peace of mind.

Meriel Lenfestey, co-founder of Ecomodo applauds the arrival of a cycle hire scheme to London, and adds, “For many occasions in life such as throwing parties, doing DIY, going on holiday or getting a job done, we need tools and equipment for just a short period. It is wasteful and expensive to consume more and more when there is a far better alternative on our doorsteps. Ecomodo lets you see into your neighbours’ closets!”

Borrowing is the new buying .. Ecomodo joins TFL and Barclays in encouraging Londoners to be pioneers in this new consumer landscape.


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