Posts Tagged ‘collaborative consumption’

the sharing economy at No.10 ..

February 1, 2014


Ecomodo at No 10

Meriel & Tracy, Co-founders of Ecomodo at No.10 Downing Street

…..

Recognising the rise of the ‘sharing economy’ over the past few years and a future where people sharing skills and resources being more social and more efficient, we were recently invited to No. 10, Downing Street for a working session to investigate the evolving needs of the sector and examine what obstacles the UK Government can help to remove to support growth.

Hosted by Daniel Korski, the Prime Minister’s Special Adviser, as well as colleagues from the Cabinet Office and Department for Business, this workshop brought together a number of organisations from start-ups like Ecomodo, through to established corporates like M&S, for roundtable discussions focused around specific themes: transport, task-based sharing, accommodation, exchange of assets and platforms for enabling business.

And in the true spirit of collaborative consumption, No.10’s neighbour popped in to deliver the opening address.

George Osbourne MP and Chancellor of the Exchequer, described us all as insurgences, bringing in new business models to break things down in new ways. As it’s usually big industries that know how to lobby government, so we need to know what the problems are within this sector. He gave the example of peer-to-peer money lending that is working within a heavily legislated area. From which he stated that there is a need to make sure we’re not stopping innovation because of legislation.

Our roundtable was focused on the ‘exchange of assets’ and the output from the discussion fell into 6 key areas: Cultural Change, Taxation, Regulation, Insurance, Promotion and endorsement and a voice for the sector.

PostItsAtNo10

The conversation touched on ways to encourage businesses and the public to start to change their behaviour through tax credits and allowances, trust marks for individuals (like a more accessible DBA).

We also discussed steps the government could take to reduce the barriers for these new business models. These included clarity around ownership and liability, a more flexible insurance industry structure to reduce the need for costly multiparty arrangements and more flexible copyright laws to allow IP rights owners new income streams from short-term use micropayments (like the music industry has already).

We also talked about the ways this industry’s needs can stay represented in an environment where the traditional businesses have the loudest voice. Ensuring policy and regulatory decisions are made with attention to the triple bottom line (social, environmental and financial). This might include steps such as banning some goods from landfill to encourage reuse and recycling markets. Formalising this in the same way that business reporting is changing was suggested.

Finally, we commented on ways the sharing economy could be supported by government at a local level and integrated with public service. Though we are a horizontal sector and need a voice as such, the sharing economy needs to be considered and integrated within vertical markets (eg: transport) to have impact.

Feedback from the other roundtables also focused on: tax, reviews of legal definitions, insurance and how to integrate with public sector. From specific markets a review of planning law was suggested alongside how to integrate with public transport and the use of open source data (such as DVLA).

Transparency of data brought up an interested point with regard to tax implications, with the nature of the sharing economy neither focusing on personal and work but being a blend of the two.

An interesting solution to manage tax was proposed that simply expanded the personal allowance from ‘room rental’ already captured on a tax form to enable the rental of anything. This simple idea would build endorsement for the sector and enable people to adopt this behaviour without tax concerns making it easier for people employed and living on benefits alike.

Overall, the participants felt it is important that the market is left open to innovation and that it is allowed to evolve naturally. This means creating an environment that is accessible for businesses of all size, and not constrained by legacy laws and procedures.

The session was wrapped up by an address from Lord David Young, who describes himself as a serial entrepreneur. He commented on a new procurement system – Contract Finder – that should level the playing field between large and small businesses by housing every single public sector contract across the UK in one place and enable a simple one-off capture of an organisations details.

To end, Lord David Young remarked that enterprise is not about business it’s about an attitude to life. I think the same can be very much said about the “sharing economy”

ViewFromNo10

Downing Street

We’d like to say a huge thanks to Benita Matofska from The People Who Share for her support in organising this event and to all the participants for making it an very interesting discussion.

The Sharing Economy Explained.  A video from Number10gov

Photos from the event on Flickr

Advertisements

Sharing boom challenges business ..

August 22, 2013

Reuters

The internet is enabling a shift in consumer habits through the rise of the sharing economy and the websites that host renting out your spare room or lending a power drill to complete strangers are giving big companies a run for their money. Reuter’s journalist, Joanne Nicholson talks to some helping make it happen.

View Video with commentary from: Rachel Botsman, author of What’s Mine Is Yours;  Tracy Currer, co-founder of Ecomodo and starring Alex, one of ecomodo’s lovely members. Thanks Alex 🙂

Reuters_EcomodoMemberAlex

image: Alex, ecomodo member with his hedge cutter

tackling confidence in peer-to-peer lending ..

January 30, 2013

Marke2ingLogo

Recently, we were interviewed by Marke2ing, a strategic marketing company that specialises in bringing growth to ambitious businesses that do good and help others do good. Amongst many other things, they are extremely interested in the whole area of collaborative consumption and it’s potential to be the next disruptive innovation.

Check out our interview here > Ecomodo – tackling the confidence issue in peer-to-peer goods.

londoners love sharing ..

November 14, 2012

Today is the first ever Global Sharing Day and to mark this historic occasion we are celebrating all of our members and especially those that live throughout London.

Amongst members using Ecomodo across the UK, 30% live within the Greater London area. Every borough in London has people using Ecomodo to share their everyday goods, skills and spaces with others nearby. As well as borrowing locally, Londoners are using Ecomodo to borrow further afield, across the UK,  to gain access to the things they need whilst on holiday, including kayaks, tents, travel cots and pushchairs.

Moving from 2nd place in 2011, Hackney has knocked Lambeth off the top spot and takes the ‘sharing’ crown for 2012 with Islington moving up a massive 3 places to 3rd position. Check out our graphic to see where your borough ranks and get wee taster of some of great items to borrow around London. Help your borough rise in the ranks and sign up for free to Ecomodo today.

.. And see what items you can borrow across London.

About Global Sharing Day ..

Kick-started by The People Who Share, Global Sharing Day has 160 partners and a network of 61 million+ and spans no less than 147 countries. It will see people and organisations across the world coming together to share in all sorts of different ways especially between  1-2pm on 14th November. There are lots of ways to get involved! Follow #GlobalSharingDay on Twitter to keep updated.

love lending, live more! competition ..

September 12, 2012

We’re joining Waste Watch to celebrate the first ever Waste less, Live more Week.

Waste less, Live more will signal the start of a national campaign aiming to raise awareness of how environmental and social issues are interlinked.

Between 17 – 23 September there will be a whole host of activities and events put on by a diverse range of organisations, businesses and charities encouraging people to perform a simple act big or small – that supports both people and the environment. The aim is to demonstrate how we can all live better whilst consuming less.

……………

Enter our “Love lending, Live more!” PHOTO Competition. It’s an easy way to get involved and you could WIN a fantastic £100 experience voucher! 

……………

To enter ..

1. Simply take a photo of yourself with something you could lend. Points will be awarded for multiple items, unusual items, artistic and flamboyant composition and comments from our Facebook friends. And if you don’t have a camera – borrow one!

2. Upload your photo to Ecomodo’s Facebook page with the caption “I’m wasting less and living more” before midnight on 23rd September 2012. If you’re not on Facebook, just email your image to Tracy at hello@ecomodo.com and we’ll upload it for you.

Choose to sign up to Ecomodo.com and keep updated on new items to borrow and wanted ads in your neighbourhood. It’s free to join and available throughout the UK.

……………

The Prize ..

We will be giving away a £100 experience voucher to the best photo entered. If you’re the winner you will be able to choose from a wide range of experiences for a thrilling activity day, including , 30 Minute Flight Simulator, a Deluxe English Vineyard Tour, an Introduction to Falconry, a Rally Thrill. You can even share your experince with a friend including a Spa Day for Two, Karting or RIB Powerboating on the Thames. There’s lots to choose from for a fantastic adventure day!

The winner will be announced on 25 September 2012 and notified via Facebook (or email).

Please note: By entering this competition you are agreeing to allow Ecomodo to use your image for further PR activities. The prize awarded is entirely at our discretion and there is no cash alternative.

For inspiration, here’s a photo of Ecomodo’s co-founder Meriel with lots of her stuff to lend and check out what people are already lending on ecomodo.com.

Start wasting less and living more. Lend and borrow each other’s everyday goods, skills and spaces on ecomodo.com.

……………

For further information about what is going on during the week visit: www.wastelesslivemore.com and follow #WasteLessLiveMore on Twitter or join Waste Less Live more on Facebook.

#1 borrowing a battery charger ..

July 18, 2012

caption: Eliot borrowing a motorbike batter charger from Louise

“My motorbike had a flat battery so I went on eBay looking for a charger. Then I thought, do I want to own one of these things? No, I just want to use one. So I posted a “wanted” on Ecomodo and within a day or two someone had offered me one. I went and picked it up and saved myself forty quid.

Bizarrly just a few days later someone on Westminster Hub’s mailing list was asking to borrow a drill so I pointed her to Ecomodo. Two seconds later I got an Ecomodo email saying someone wanted to borrow my drill. I’d completely forgotten my own drill was on there! It took her half an hour to realise I was the same person.” Eliot

Stories from our members #1

borrow, swap, rent ..

July 8, 2012

Borrow, swap, rent .. how to avoid buying nearly everything. Great article in today’s Mail On Sunday featuring Ecomodo.com.

Full article here.

it’s national sharing day ..

June 18, 2012

Kick-started by The People Who Share, to coincide with A Good WeekNational Sharing Day on June 20th will see a host of organisations from around the UK coming together to celebrate sharing in all sorts of different ways.

On the day, Ecomodo will be participating with a number of activities including the launch of BT’s workplace lending circle at Adastral Park, in Ipswich.

We will also be following events on Twitter and Facebook – so keep an eye out for #NationalSharingDay.

If you’d like to celebrate National Sharing day, but are not sure where to start; we’ve put together a handy list of ideas, and services to join, to inspire you to start sharing.

……………..

Here are 5 ways to start sharing with ecomodo.com

1. Lend a ladder: Ladders, drills and tents are the most borrowed items on Ecomodo. Got one? Why not add it to Ecomodo to lend and choose to lend for free, a fee or for charity.

2. Start sharing at your workplace: Be inspired by BT and start a lending circle at your workplace too. It’s quick and easy to do and brings heaps of benefits to your staff and your organisation. Find out more.

3. Find out what your friends are hiding  in their closet: Everyone who joins Ecomodo automatically gets a friends’ lending circle. So sign up, invite some friends and start sharing. Simple.

4. Share something unusual: As well as the everyday, there are many unusual things to borrow on Ecomodo (goods: a unicycle, periscope, iPads, ballroom dress & shoesspaces: a kiln, Garden Space for beehiveskills: how to cook a fish stew). What could you lend that’s extraordinary?

5. Pop up a poster: Inspire others to start sharing. Print out our lovely new poster and pin it up at your workplace, local library, school, community centre or favourite cafe.

……………..

Here are 5 other great ways to share ..

1. Give someone a lift: Share a spare seat in your car with GoCarShareLiftshare and BlaBlaCar. Find a journey you need to take with CompareAndShare.

2. Borrow a car: Lend your own car to a neighbour on Whipcar or join a car sharing scheme such as Zipcar or City Car Club.

3. Give stuff away: Got stuff you don’t need anymore? Pass it on to someone who does, with FreegleDitto or the London Reuse Network.

4. Share your passion: Passionate about something? Share it. Great sites are ProjectDirt and Horsesmouth.

5. Swap a Shallot: Got too many carrots and not enough potatoes? Share your home grown on Lourish and FruitShare.

……………..

We’ve always knew that sharing could make you happy and now it’s been confirmed in a fantastic new report from Co-operatives UK.

“We are a nation that knows how good sharing feels. 7 out of 10 people in the UK say that sharing makes us feel better about ourselves, 8 out of 10 say that sharing makes them happy.”  Borrowed from The great sharing economy | Co-operatives UK | 2011

Be happy, start sharing! Join the marketplace of good returns at ecomodo.com

.. And even if you’re not sure what to lend or borrow, sign up to keep updated about new items to borrow and wanted ads near you.

ecomodo: a revolutionary idea ..

September 16, 2011

We were recently invited to talk at the Business for the Environment summit 2011 about Ecomodo, as a revolutionary idea that will change the world. Output from this summit will be feeding into COP17 – the international climate summit being held in Durban later this year.

Hosted by Dax Lovegrove (Head of Business and Industry at the WWF) our session included talks about:

• Environmental P&L from Reiner Hengstmann (Global Director, PUMA) & Richard Mattison (CEO of Trucost)

• Zero-emission public transport from Paul Lin (Marketing Director, BYD Auto Company Ltd)

• Zero-emission shipping and logistics from Melanie Moore (Vice President, Environment, Wallenius Wilhelmsen Logistics)

.. and a presentation by John Elkington, Founding Partner of Volans.

Our focus was on dematerialised business and the need for manufacturers and outlets to change how they do business by moving from product to service solutions; from retail to rental. The question: will this work and can a service like Ecomodo disrupt the status quo to bring about more rapid change?

Now I’ve had time to digest and reflect on the summit as a whole, I think I’m even more excited about the need and potential of Ecomodo. My brain has just buzzing with ideas and thoughts.

When we first started researching Ecomodo our minds were set on a far bigger picture but like everything with limited resources, we needed to scale down for launch. For me, taking a day and half to step outside the fishbowl again and listen to the other delegates, has re-opened my eyes to what the future holds globally over the coming decades. The need for us all to instill a “sharing culture” seems so essential, especially when you bring together: global population growth; the upcoming consumption needs of emerging countries and our impending natural resource scarcity.

Ecomodo’s talk starts at 54 mins. More videos from the B4E summit are available on YouTube.

10 top tips for a right royal celebration ..

April 20, 2011

 

There’s nothing better than a Royal Wedding to bring people together for a good ol’ fashioned knees up and with this April 29th being declared a national holiday, millions of people all around the UK will celebrate this landmark occasion together. Family, friends, neighbours and even perfect strangers will feel as one as we share this special moment with William and Kate.

Whether you’re planning a street party, heading to London or having fun with family at home, here’s ten top ‘money saving’ tips to make your bash a right royal success ..

……

Royal wedding street parties are a tradition in England as the entire country is mesmerized by this momentous event. So if you’re planning a party there are lots of things you might need to help your day go with a swing.

Tip 1: From music systems to games to play, spare chairs to gazebos use Ecomodo to borrow the things you need for your party directly from your neighbours, friends and work colleagues.

 ……

Millions of people will be heading to London and line the wedding route to try to catch a glimpse of our future queen.

Tip 2: Wherever you’re travelling from –  if you need a lift or have spare space in your car check out GoCarShare. Save money by sharing the petrol costs and make new friends along the way.

Tip 3: If you need to travel by car but don’t have one use Whipcar to simply rent one from a neighbour. And if you have a spare seat, share your journey on GoCarShare and help others join in the fun.

Tip 4: London is going to be very busy so if you’re looking for somewhere to park – find spaces all over town at Parkatmyhouse.

Tip 5: London hotels are expensive. A cheaper alternative is to stay with a friendly local expert. Search Crashpadder to find 100’s of room all over London at very reasonable rates.

Tip 6: Want to get a good view of our future queen? Borrow a stepladder on Ecomodo direct from a London lender and save carrying one all the way there.

……

Royal wedding celebrations wouldn’t be the same without bunting in abundance and decorations galore and the Easter holiday’s are a great time to get the kids being creative. So get crafty, turn everywhere red, white and blue and make your decorations.

Tip 7: Freegle is a great way to find things in your neighbourhood that people do not want any more. From old clothes and scraps of material it’s easy to turn waste into WOW! And a cheap way to make beautiful personalised decor.

……

Make it a family affair and bring together every generation to share this momentous occasion is a lovely way to create everlasting memories. But do you have everything you will need?

Tip 8: Use Ecomodo to borrow everything you need to host your family from inflatable mattresses, large pots, plates and even chocolate fountains directly from your neighbours.

Tip 9: If you can’t fit everyone in, use Crashpadder to find a spare room from someone locally.

 ……

Whether your planning a posh do, a fancy dress party for the kids or even a hat competition at a street party, why not dress up! It’s a fun way to make the day very special.

Tip 10: Borrow dresses, tiaras, hats from people nearby on Ecomodo or upcycle an old outfit with things you find on Freegle.


Image borrowed from: treehouse1977 | FLICKR | Creative Commons


%d bloggers like this: