Posts Tagged ‘10:10’

10:10:10 .. what will you be doing ?

August 5, 2010

We’re supporting 10:10:10 to equip people to make a difference! The environmental charity 10:10 has joined forces with to inspire people around the world to do a positive action on October 10 2010. On this day, thousands individuals, schools, businesses and other organisations will take simple steps to save energy and reduce their emissions. Do something good on 10:10:10 and find out how we can help.


what’s hiding in David Cameron’s closet ?

May 19, 2010

With number 10 signing up to 10:10 and the introduction of Big Society the Government is committing to a green agenda and people power. They acknowledge that grass roots initiatives and social enterprises can make the greatest difference.  One recently launched social enterprise which facilitates community based, person to person lending and borrowing of objects spaces and skills via a website is the perfect example of this. Regardless of their means, people are gaining access to tools and equipment to enrich their lives and get jobs done, and all with less environmental impact. is gaining momentum fast and is looking for everyone in the UK to lend out the things they seldom use.

So David Cameron, we ask “What’s hiding in your closet? Something more useful than an old pair of Gordon’s socks we hope”.

Bringing together a new way to green your life and your community, this social enterprise is set to take the UK by storm by providing a real alternative to our consumptive lifestyles without having to give things up. The brainchild of two London born women, simply lets people reuse and lend out their assets to other people around them. People can lend and borrow anything from gardening or DIY tools, stuff for the kids or things for a holiday. They can save money by not having to buy, which is great if you are only going to use it once.

As Britain is a nation of hoarders with households sitting on £31 billion of goods they never use – an average of £581 per person (Gumtree survey | Daily Telegraph) there is certainly no shortage of stuff for everyone to reuse. Using Ecomodo any local community, neighbourhood, school or workplace, can pool their hoards for the common good. So far items around the UK range from lawn mowers to prams, bicycles, DV cameras and even an iPad.

“We are gaining momentum” says Tracy Currer, co-founder of Ecomodo. “We already have 35 lending circles across the UK from Exmouth to Macclesfield and London to Glasgow. We hope to see many more Brits opening up their sheds, attics and cupboards for others to use, making cash for themselves, donating to a charity or local PTA or lending for free. We need to get more stuff online to show borrowers that we are a real alternative to shopping.”

Unfortunately, lending and borrowing does not have a great reputation. The team have designed Ecomodo carefully to drive confidence. ”We listened to all the concerns people had and designed the site accordingly. Lenders can choose to lend to everyone or just people in their circles, to take a deposit or insurance and we help people through the whole transaction, letting both parties leave feedback when they are done”.

So what seldom used stuff would David Cameron lend out to help his community and the environment? After all, he won’t have much time for hobbies or DIY anymore.

image borrowed: robertsharp’s photostream | FLICKR | Creative Commons


May 10, 2010

Read our guest blog on 10:10

For those that haven’t heard of 10:10, it is an ambitious project to unite every sector of society behind one simple idea: we all commit to reduce our emissions by 10% in 2010, then work together to make it happen.  If you haven’t already – Join 10:10 and cut your carbon emission.

image borrowed: 10:10uk’s photostream | Flickr | Creative Commons

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