Archive for December, 2010

lets reinvent christmas .. together!

December 14, 2010

“In 2008, £1.7 billion was spent on unwanted Christmas presents. The equivalent to £36 per person and 46% of us are still hoarding ours a year later.” Fact borrowed from Ebay and YouGov.

Each year Christmas is a costly personal challenge for everyone. In pursuit of keeping the dream alive we all spend money making ill informed guesses about what others may want. This results in an average of expenditure on presents of approx £500 per person, and yet more stuff collecting dust in people’s houses before eventually seeing the light of day at a car boot sale 5 years later.

Ecomodo has another idea that can benefit everyone, the environment and keep the Christmas spirit alive throughout the festive season and beyond. We want to reinvent Christmas.

Our proposition is that you don’t spend money on others and buy just one present for yourself. If everyone bought one present of something they really want and make it available to others to borrow, you would give everyone you know access to more stuff than they could imagine.

Your present to yourself could be a new tool, a tent, a kitchen gadget, a surf board, a special dress or perhaps even a learning a new skill such as massage or floristry. Everyone gets at least one thing they love, no-one spends more than they can afford and everyone has access to loads of new stuff which will inspire them to try new things and save them money. If we all spent £500 on our ‘one present’ and if we assume that most people would willingly lend to approx 30 people around them this means that on December 26th everyone would have access to £ 15k worth of new stuff to make our lives easier or more fun.

Already, people all across the UK are lending their everyday objects, skills and spaces for free, for a fee or for charity. By using Ecomodo’s lending circles it’s really possible to reinvent Christmas, simply set up a circle, invite the people in your life to join and get everyone to add their ‘one present’ to share.

And it needn’t stop at Christmas. You can add all the other stuff you have lying about and help create a fantastic community resource ready to be enhanced every Christmas. Keep the Christmas spirit alive all year round and help the people around you.

More interesting Christmas over consumption facts borrowed from Do the Green Thing

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meet the shop-olutionaries ..

December 14, 2010

Joining Vintage Fair, Rag Trade and Rent you Rocks, Ecomodo is re-inventing the way we shop and changing our habits for good. Read our interview in this month’s issue of Red Magazine (January 2011) – Why buy when you can borrow? – I love that we appear under ‘retail therapy’

ecomodo wins at the green awards 2010 ..

December 3, 2010

Ecomodo.com is very proud to announce that they picked up the Best Use of Online Media award in the Green awards 2010 last night. Despite being a start-up social enterprise, they have beaten national retailers and local authorities at a fantastic ceremony held at the Natural History Museum, London.

Ecomodo has a simple goal – to get communities lending and borrowing to make better use of the all the stuff we all have sitting idle, such as tools and party, sports and hobby equipment. Ecomodo took a 2 pronged approach to achieving this goal. They are building awareness of the concept to bring it into the public consciousness and drive uptake, and they have provided an online tool at www.ecomodo.com to facilitate lending and borrowing transactions.

Lending and borrowing is good for people, pocket and planet. It encourages social engagement, saves people money and maximises the utility of the resources we already have. The carbon impact of people following their dreams, pursuing their interests and doing the boring jobs can be greatly reduced if people borrow instead of buying. The need for this is illustrated well by the amazing fact that the average drill is used for only 12 minutes in its lifetime. The total lifecycle impact from the collection of raw materials, manufacturing and distribution, to disposal is unacceptable when the purchaser was probably within a few metres of an idle drill in a neighbour’s shed.

Ecomodo is improving lives through social engagement and access to resources, and offering a brand new way of fundraising for good causes. This new service will play a part in changing the shape of our future economy. It will demonstrate that commercial viability and good can go hand in hand.

Meriel Lenfestey, co-founder of Ecomodo said “Ecomodo stands apart from other online campaigns because it not only conveys a message, but also provides the capability to drive actions. It’s a practical tool which enables everybody to walk the walk.” In response to the award Meriel’s partner Tracy Currer said “It’s a real honour to be recognised by such an esteemed panel of judges from organisations including the WWF, The Carbon Trust, UNEP and Saatchi & Saatchi.”

Wayne Hemingway MBE, in handing out the award said, the judges chose Ecomodo because it is a genuinely useful, creative concept, exquisitely designed with great potential to drive change. He added “If you haven’t seen their website you must check it out”.

The Green Awards motto of ‘creativity in sustainability’ best explains their commitment towards recognising and rewarding the most creative and effective efforts to communicate green messages. The Awards also honoured Sir David Attenborough with the inaugural Lifetime Achievement Award, for his commitment towards the cause of biodiversity presented by Sir Paul Judge President of the Chartered Institute of Marketing. Aside from the inspiration that is Sir David Attenborough, the night’s speakers gave an enlightening insight to an audience of sustainability, marketing and media professionals.

The Rt Hon Chris Huhne Secretary of State for Energy and Climate Change from DECC (Department of Energy & Climate Change) gave a rousing speech on the eve of his visit to Cancun recognising that the challenges presented by climate change were no longer just the remit of governments but businesses had a joint role to play in finding inspiring solutions.

For photos see our facebook page

Watch Chris Huhne speech

Watch David Attenborough speech


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