Archive for May, 2010

we got fry’d

May 28, 2010

Very early on this chilly Friday morning, I joined the queue of frenzied consumers outside the Apple Store on Regent Street to get my hands on one of the first UK iPads. Our plan: Lend the iPad on to promote two things ..

1. People don’t need to run a marathon to raise money for charity they can simply lend out their assets and help people around them.

2. To inspire people to borrow instead of buying or if they have to buy: Try it first and make sure it’s really what you want to spend your money on.

Just one hour after purchase it was available on . You could now borrow an iPad in London and play with it from the comfort of your own sofa. We truly thought this would be our big news of the day until Stephen Fry tweeted ..

@stephenfry Rather a cool idea @ecomodo Borrow an #iPad for £18. Proceeds to @PrincesTrust – whole new world of temp ownership.

Now we’re cookin’. The response was extraordinary and caused our servers to crash momentarily. That’s #frypower for you.

Read the Twitter conversation and get the stats on Twitoaster

T3 | 10 Reasons you were buying iPads Lend it & raise money for charity. | UK iPad launch photos Ecomodo’s view from the queue


ecomodo in words

May 26, 2010

made with Wordle under creative commons license

what’s hiding in David Cameron’s closet ?

May 19, 2010

With number 10 signing up to 10:10 and the introduction of Big Society the Government is committing to a green agenda and people power. They acknowledge that grass roots initiatives and social enterprises can make the greatest difference.  One recently launched social enterprise which facilitates community based, person to person lending and borrowing of objects spaces and skills via a website is the perfect example of this. Regardless of their means, people are gaining access to tools and equipment to enrich their lives and get jobs done, and all with less environmental impact. is gaining momentum fast and is looking for everyone in the UK to lend out the things they seldom use.

So David Cameron, we ask “What’s hiding in your closet? Something more useful than an old pair of Gordon’s socks we hope”.

Bringing together a new way to green your life and your community, this social enterprise is set to take the UK by storm by providing a real alternative to our consumptive lifestyles without having to give things up. The brainchild of two London born women, simply lets people reuse and lend out their assets to other people around them. People can lend and borrow anything from gardening or DIY tools, stuff for the kids or things for a holiday. They can save money by not having to buy, which is great if you are only going to use it once.

As Britain is a nation of hoarders with households sitting on £31 billion of goods they never use – an average of £581 per person (Gumtree survey | Daily Telegraph) there is certainly no shortage of stuff for everyone to reuse. Using Ecomodo any local community, neighbourhood, school or workplace, can pool their hoards for the common good. So far items around the UK range from lawn mowers to prams, bicycles, DV cameras and even an iPad.

“We are gaining momentum” says Tracy Currer, co-founder of Ecomodo. “We already have 35 lending circles across the UK from Exmouth to Macclesfield and London to Glasgow. We hope to see many more Brits opening up their sheds, attics and cupboards for others to use, making cash for themselves, donating to a charity or local PTA or lending for free. We need to get more stuff online to show borrowers that we are a real alternative to shopping.”

Unfortunately, lending and borrowing does not have a great reputation. The team have designed Ecomodo carefully to drive confidence. ”We listened to all the concerns people had and designed the site accordingly. Lenders can choose to lend to everyone or just people in their circles, to take a deposit or insurance and we help people through the whole transaction, letting both parties leave feedback when they are done”.

So what seldom used stuff would David Cameron lend out to help his community and the environment? After all, he won’t have much time for hobbies or DIY anymore.

image borrowed: robertsharp’s photostream | FLICKR | Creative Commons


May 10, 2010

Read our guest blog on 10:10

For those that haven’t heard of 10:10, it is an ambitious project to unite every sector of society behind one simple idea: we all commit to reduce our emissions by 10% in 2010, then work together to make it happen.  If you haven’t already – Join 10:10 and cut your carbon emission.

image borrowed: 10:10uk’s photostream | Flickr | Creative Commons

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